WELCOME TO ELEMENTO, A WARM, INVITING AND COLORFUL ATELIER OF SINGULAR HOME DESIGN. FOUNDED IN 1998 BY LEADING TEL AVIV BASED DESIGNER YOSSY GOLDBERG.

The brand’s distinctive one-of-a-kind pieces blend modern, high-quality materials and cutting-edge craftsmanship with an aesthetic inspired by the 1960s and 70’s. Elemento’s goal is to use luxury materials – including an incredibly rich collection of patterned, multicolored textiles – to create cozy and comfortable settings. The beauty of the brand is that it seamlessly blends into all environments, whether retro or contemporary, large or small, private or public. Goldberg’s designs have adorned individual homes and livened up public spaces including hotels, restaurants and offices, both locally and abroad. Elemento acts as a unique beacon of excellence that shines in a dark sea of machine-made, mass-manufactured industry prevalent in today’s world, and brings the focus back to the individual, human touch.

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Showroom

Our Monthly Obsessions

Maison Brummell Majorelle, A Boutique Hotel, Marrakesh, Morocco

Jardin Majorelle conceived as a serene sanctuary and botanical ‘laboratory’ by French painter Jacques Majorelle in the early 1920s, in Marrakesh, Morocco

in the 1980s Yves Saint Laurent and Pierre Bergé purchased and restored the property including Majorelle’s home and painting atelier

Now home to the Musée Berbère, a courtyard café, a chic boutique, and boutique hotel 8-room - Maison Brummell Majorell by Austrian hotelier Christian Schallert, working in collaboration with Moroccan architect Amine Abouraoui. They drew inspiration from the Cubist Art Deco architecture of Musée Berbère next door, which French architect Paul Sinoir built in the 1930s to house Majorelle’s atelier, combining Moorish and Modernist elements into a gem of a building that harmoniously blends in with the neighborhood, mixing hand-crafted finishes with design classics, artisanal pieces and contemporary artworks in the spirit of Majorelle and Yves Saint Laurent’s eclectic sense of style Color-washed in an earthy terracotta hue, the hotel’s exterior is a playful counterpoint to Jardin Majorelle’s buildings.

Designer Jay Sae Jung

Designer Jay Sae Jung explores the intersection between art and design throughout her work as a furniture and product designer, artist, and entrepreneur.

She designs products on a larger scale and relate with different parties in the industry, from the manufacturers to the end consumers. 

At the beginning of her career, she had the privilege to work alongside NYC-based, Italian designer, Maestro Gaetano Pesce, creating with him furniture pieces, products, and large installations

 

Shishi San, Fluffy Textile-Based Artworks

Shishi San is a self-taught and multidisciplinary textile artist. 

Her colorful universe of work includes “fluffy”, hand-tufted vases inspired by traditional Chinese vases, tapestries and rugs which stand out as much for their vivid colors and floral and tribal motifs

Her practice combines exquisite craftsmanship, meticulousness, and attention to detail with a child-like imagination and creativity.

She's Self-taught in a range of techniques such as embroidery, sewing, crochet and punch needling. Shishi joins the act of drawing and creating larger patterns with mixes traditional, tribal and floral patterns and injects life to her work with the vivid colors she uses.

 

 

 

Projects