WELCOME TO ELEMENTO, A WARM, INVITING AND COLORFUL ATELIER OF SINGULAR HOME DESIGN. FOUNDED IN 1998 BY LEADING TEL AVIV BASED DESIGNER YOSSY GOLDBERG.

The brand’s distinctive one-of-a-kind pieces blend modern, high-quality materials and cutting-edge craftsmanship with an aesthetic inspired by the 1960s and 70’s. Elemento’s goal is to use luxury materials – including an incredibly rich collection of patterned, multicolored textiles – to create cozy and comfortable settings. The beauty of the brand is that it seamlessly blends into all environments, whether retro or contemporary, large or small, private or public. Goldberg’s designs have adorned individual homes and livened up public spaces including hotels, restaurants and offices, both locally and abroad. Elemento acts as a unique beacon of excellence that shines in a dark sea of machine-made, mass-manufactured industry prevalent in today’s world, and brings the focus back to the individual, human touch.

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Our Monthly Obsessions

Poppykalas, Floral Design, Copenhagen

From set design, to floral installations or design, Poppykalas Studio brings its way of telling a story, setting a scene, creating emotion, speaking a language beyond spoken or written words, with form, color, smell and touch.

Thilde Maria Kristensen is the founder & Creative Director of Poppykalas. She draws on her insight into modern culture and the performing arts when composing her floral arrangements, uses vibrant colors as well as pastel colors to stage flowers in a different way that challenges the usual way of arranging flowers and the interaction with them. Among her references - the wilderness of the Danish seaside, memories of her grandmother, the theatre, and muses such as Frida Kahlo, Karen Blixen and the queen of Denmark are.

She has worked with several brands from interior design brands to lifestyle brands and also done various projects for fashion.

Gran Fierro restaurant, Prague

The Prague restaurant, with a sustainable soul’ has re-opened after a grand redesign by award-winning Czech firm, Studio Formafatal that took the building back to its raw palette and made it all about the Brutalism.

The change was serendipitous after owner Juan Cruz Pacin, was forced to move to an address near The Mánes Exhibition Hall, a unique, industrial building from the 1930s which stands next to the Vltava river, and started to re-examine his eco principles. located in the New Town area it benefits from the vibes of the Historic Centre of Prague that is a UNESCO World Heritage Site.

Reuse was one of the key guiding principles of the entire design process, the designers used the existing furniture and equipment whenever possible. They turned exposed steel beams into bench bases, concrete bricks into display cubes, iron bars into space dividers and bar bottle racks, and wire mesh into trellises for plants and garden fencing. Light and shou-sugi-ban wall cladding- made in a Japanese method of preserving wood by charring it.

 

Ando Japanese, Spanish Restaurant, Hong Kong

Located in Jong Kong, this 30-seater restaurant is led by Argentinian chef Agustin Balbi, who comes from a Spanish and Italian family, reflects these amalgamated roots in his cuisine. Similarly, Cheng, founder of Singapore-based Brewin Design Office, distilling this hybridity into a minimalist, textured space inspired by context, the densest urban environment, layered and fully fabricated man-made.Cheng says he imagined the restaurant as a ‘slice’ of the city, represented by materials like rough concrete, raw and bush-hammered stone, and patinated metal, with robust forms that appear cast and carved from these surfaces.

Thick-walled arches and a bulky “chimney” feature that descends from the ceiling to spotlight a sculpture add to the feeling of weight and structural solidity. Subtle surface textures further enhance the dark-hued, industrial feel.

 

 

 

Projects